Through word-of-mouth and friend recommendations, the popularity and recognition of Tierland have surged dramatically among Generation Z and Generation α.
Trend Casquette Inc. (headquartered in Shibuya, Tokyo, President: Kyosuke Nikaido) announced on September 29, 2023 (Friday) that the visitor count of the experience-based beauty theme park “Tierland” has reached 40,000 people, and the App membership has surpassed 20,000 people.
- Tierland has become a popular culture information source for Generation Z and Generation α.
Since the opening of the Harajuku store in November 2022, “Tierland” has become a beauty theme park where Generation Z and Generation α young people can try the latest cosmetics and beauty-related products, and showcases the product allure of the exhibiting brand merchants. In June 2023, Tierland opened a new store in Omiya, Saitama, with the Harajuku store averaging 100 visitors daily, and the Omiya store having about 200 visitors. Through member referrals, the number of visitors has been steadily increasing, and within 10 months, the total number of visitors reached 40,000, with App registered members surpassing 20,000.
- The reason why Tierland receives support from brand merchants
At “Tierland”, we adhere to a business philosophy that values the balance between brand merchants and visiting customers. Generation Z and Generation α visitors can enjoy values such as “encountering new products”, “learning about the latest makeup trends”, “free nail services”, “free personal skin diagnosis”, and “posting PR posts for brand merchants’ products with the opportunity to become internet influencer”. On the other hand, brand merchants can enjoy values like “showcasing a full line of products where Generation Z and Generation α gather”, “professional makeup artists providing makeup and skincare experiences to visitors using their own products”, “naturally generating Occupationally-generated Content(OGC) for their own brands”, and “acquiring consumer behavior data”. It is because of such a business philosophy that we have received support from brand merchants and achieved an extremely high brand merchant renewal rate. We have applied for patents for this series of value provision systems and operational methods.
- About Trend Casquette Inc.
Company Name: Trend Casquette Inc.
Address: 1 Chome-19-1 Jingumae, Shibuya-ku, Tokyo, TSLINK Harajuku 1F
President: Kyosuke Nikaido
Business: Retail and promotion of cosmetics and daily necessities
Establishment Date: May 2, 2022
Official Website: https://trecas.co.jp